Led end-to-end design of a productized customer-insights platform built around three AI-powered modules — Data Manager, Workflow, and Genie.

Built a modular, token-based design system and component library that unified ZEE5's brand language across platforms — cutting production time by ~40%.

An ambient key-holder companion that intervenes at the doorway transition — turning the friction-free habit of hanging keys into a warm, context-aware welcome home.

A bachelor thesis exploring AR/VR and game mechanics to transform virtual learning for children — fostering curiosity and problem-solving through play.